Club News
Game-Changing Partnership: Fenerbahçe and Adidas Reunite for €50 Million Deal
The club is set to benefit significantly from a new jersey sponsorship deal. Starting next season, Fenerbahçe will partner with Adidas, securing an annual guaranteed fee of €10 million, with the potential to quintuple if targets are met.
With the end of the current season, Fenerbahçe’s jersey sponsorship agreement with Puma will conclude. The new deal with former sponsor Adidas is expected to provide the club with a guaranteed €10 million annually. Additionally, Adidas will contribute between €2.5 million and €4 million annually to support amateur sports divisions.
65% Share for Fenerbahçe
Fenerbahçe’s share of jersey sales will also increase, with the club receiving 65% and Adidas taking 35%. Including all aspects of the deal, the club’s annual income from the new agreement is projected to reach €45-50 million.
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